Pricing tool
What should you charge for a talent map?
Describe the brief, the market and your day rate. The calculator estimates the effort and suggests a fee range for a talent or market mapping project. Illustrative, not a quote, and free.
How much does a talent map cost?
A typical single-role talent map sells in the low-to-mid thousands; a rare, senior or multi-role brief runs well into five figures. The price is your day rate multiplied by the days the work takes, research and reporting together. It is priced as a fixed project fee, not a percentage of salary, because the client is buying intelligence and a decision, not a placement. The full playbook is in how to sell talent mapping as a service.
What drives the price of a market map?
How scarce the brief is. A common role in a deep market, say account executives in London, maps quickly. A rare role in a tight cluster, like cell and gene therapy specialists in Stevenage, sits in a thin market that is slow to exhaust, so the same exercise costs far more. Seniority and depth, from availability through compensation to full named intelligence, push it further. The calculator turns those into estimated days. For what actually goes into the deliverable, see what goes in a market map.
How a fixed fee is built
Estimate the research days from the brief, add the reporting days it takes to package a client-ready map, and multiply the total by your day rate. Once you have priced it, the market map report template gives you the deliverable to fill.
Talent mapping pricing: FAQ
- How much should I charge for a talent map?
- Price it as a fixed project fee equal to your day rate times the days the work takes (research plus reporting). The days come from the brief, not a headcount: a common role in a big market is fast, a rare role in a tight location is slow. A typical single-role map lands in the low-to-mid thousands; a rare, senior, multi-role brief runs much higher.
- What makes one mapping brief cost more than another?
- How scarce the talent is. "Account executives in London" is a common role in a deep market, so it maps quickly. "Cell and gene therapy specialists in Stevenage" is a rare role in a tight cluster, so the market is thin and slow to exhaust, costing far more for the same piece of work. Seniority and how deep you go (availability, compensation, full intelligence) push it further.
- How do you price a market mapping project?
- As a fixed fee, not a percentage of salary. The fee is your day rate times total days, and reporting is part of those days, not an afterthought. Pricing on effort keeps a thin, hard brief profitable and a quick brief fair.
- Is this calculator a quote?
- No. It is an illustrative starting point built on transparent assumptions you can change, including your own day rate. Use it to anchor a conversation, not as a fixed price.